The KPMG Lentemarathon Amstelveen proudly welcomes CM.com as its Official Data Partner. Through a multi-year collaboration, both parties are committed to enhancing the experience for participants, supporters, and local residents.
As one of the fastest-growing running events in the Netherlands, the KPMG Lentemarathon aims to strengthen the overall experience surrounding the event in every possible way.
“With CM.com’s solutions, we can provide runners with relevant information and guidance throughout the year,” says Roy van Damme, organizer of the KPMG Lentemarathon. “This allows us to focus not only on the runner’s experience but also on that of supporters, residents, and partners. We have been working with CM.com for some time and are proud to officially connect this authority in fan engagement to our event.”
“The KPMG Lentemarathon Amstelveen offers a unique opportunity to use technology that truly connects people,” says Jeroen van Glabbeek, CEO of CM.com. “With our Mobile Marketing Cloud, we can create a personalized experience for participants, supporters, and residents alike — sharing relevant updates, tips, and information at the right moment through mobile channels. In this way, we contribute to an event that truly comes to life both on and off the course.”
“We look forward to this partnership with the KPMG Lentemarathon Amstelveen as Official Data Partner,” adds CM.com. “With our technology and expertise in customer engagement, we aim to elevate the experience for everyone involved. This collaboration perfectly aligns with our mission to connect and inspire people through smart, mobile solutions.”
Through CM.com’s Mobile Marketing Cloud, participants will be guided through a tailor-made customer journey — receiving training plans, nutrition tips, gear advice, and accessibility information, all tailored to the key moments leading up to and during the event.
About CM.com
CM.com (AMS: CMCOM) is a global leader in AI-driven customer engagement solutions, offering companies a single platform to connect with consumers. The CM.com engagement platform enables marketing, sales, and customer service teams to automate interactions across multiple mobile channels, seamlessly integrated with payment and ticketing options that drive sales, attract customers, and enhance satisfaction.