The KPMG Lentemarathon Amstelveen welcomes a new partner: Thrive Beer 0.0. The alcohol-free sports beer brand joins as Official 0.0 Beer Partner and will have a strong presence both during and after the event.
Over the past years, the KPMG Lentemarathon Amstelveen has grown into a major sporting event where runners, supporters, and local residents come together.
“After achieving a sporting milestone, there’s nothing better than celebrating success together,” says event organizer Roy van Damme. “With Thrive’s healthy, alcohol-free beers, we can offer participants and visitors a refreshing and responsible option that perfectly fits the experience we aim to create with the KPMG Lentemarathon.”
“We’re proud to partner with the KPMG Lentemarathon Amstelveen,” adds Cedric Schatteman of Thrive. “Our functional, alcohol-free beers are developed by and for athletes — to enjoy great taste while supporting recovery. A sporting event like the KPMG Lentemarathon is the perfect match. Together, we’ll create a healthy and festive finish to a special day.”
During the event, runners and supporters can enjoy a refreshing Thrive in the start/finish village. The brand will also help set the atmosphere along the course with a DJ set near the finish line and activations surrounding the event.
About Thrive Beer 0.0
Thrive is an innovative beer brand dedicated entirely to healthy, alcohol-free beers. The brand combines great taste with added nutrients such as 10g of protein, vitamins B and D, and magnesium, catering to the growing demand for healthy and responsible alternatives. Thrive Beer 0.0 is increasingly chosen in the Netherlands and abroad as the refreshing option after exercise or during social moments.
Learn more at: https://www.thrivebeer.com/nl/